About Launch48
Launch48 – be involved in creating and launching a web business in 48 hours!
The aim of Launch48 is to bring together participants from different backgrounds and levels of experience in the web industry to think/plan/develop and launch one or multiple web apps in one weekend. That’s right, in 48 hours! It’s a frantic, energy fuelled, entrepreneurial event designed to engage all participants while offering the opportunity to learn and meet new people.
If you’re interested in web apps, the internet, business, meeting new people, and want to be involved in launching a brand new web app, register for Launch48.
Attendees
The aim of the event is to create a web app and anyone who is interested in learning or participating can attend. Typically launching a new business will require the following skills, so if you possess any of these skills please consider attending:
- Management
- Design
- Development
- Marketing/PR/Communications
- Finance
- Legal
Organisers
Launch48 is organised by a team of volunteers together with a number of important sponsors, mentors, and other generous people who offered their assistance. The key people are (in alphabetical order):
Adil Mohammed

Adil Mohammed
Background:
Adil is an enthusiastic entrepreneur who has travelled widely. He currently lives in London, is consulting, and working on the online travel utility EnTrip which he co-founded in 2008. His background includes a Master in Computers and Information Systems certification and working in the telecom industry.
Motivation for organising Launch48:
Having been involved with EnTrip, Adil is keen to be active in the web technology and startup community, and he attends numerous events around Europe. In 2007 he attended Startup Weekend and had a tremendous experience.
He truly believes that Launch48 can help and assist existing and upcoming entrepreneurs in learning new skills and meeting like-minded people. He loves the concept of rapid application development (RAD) and of starting something material and interesting over a weekend.
Dan Moon

Dan moon
Background:
Dan’s Interests: Business 2.0, Music, Sports (Football and Mountain Boarding)
3 greatest achievements:
I’d say my family, friends and work are all great achievements ![]()
Motivation for organising Launch48:
Being there when the next great innovation is made and making some good connections are my motivation for helping with Launch48.
Fabio De Bernardi

Fabio
Background:
Fabio’s Interests: Internet, snowboarding, alternative rock, basketball, reading and motorbikes.
3 greatest achievements:
In no particular order:
- getting into one of the top spots in finance for a newly grad
- having launched a web app in 48 hours
- and being a good lad.
Motivation for organising Launch48:
I had an amazing time at the first Launch48 and it came naturally to give my availability to help the next edition to be even bigger and better.
hugo Pickford-Wardle

Hugo Pickford-Wardle
Background:
Hugo’s Interests: Entrepreneurship, User Experience, rapid application development, technology, and a whole lot more.
3 greatest achievements:
1. Introducing User Centred Design at LateRooms.com
2. Starting www.food-love.com
3. Becoming a father.
Motivation for organising Launch48:
I missed the first L48 event, and was gutted, because I’d been looking for an opportunity to dive into some rapid application development. After attending the follow up night, I saw what a buzz there was and just had to help make sure it happened again – purely for selfish reasons!
Ian Broom

Ian Broom
Background:
Ian Broom has been creating web sites since he was in high school in the 1990’s. Since then he has completed a Bachelor of Information Systems, worked for a project management consulting company, assisted a number of charity organisations with their web sites and internal IT. He moved from Melbourne, Australia to London in 2007.
He currently works for a digital agency managing technical web projects with some of the largest brands in the UK, runs a small web site development business call Weboo, and is currently building 3 web apps for release in 2009.
Motivation for organising Launch48:
Having wondered what makes a successful web app, Ian helped organise Startup Weekend in 2007. The result was a very enjoyable, energy-fuelled weekend which saw a group of people create a fantastic web app and some great relationships were formed.
To experience the same fun and excitement, Ian wanted to create an event that offered the same opportunities to a new group of people, and experience the intensity and comradery that entrepreneurs and human spirit produces when focusing on a joint goal.
Jon Geitner

Jonathan
Background:
Jonathan has moved out of the corporate World where he was responsible for the Sales and Marketing departments and turning businesses around to join the entrepreneurial community and do everything his done for others, now for himself having a few projects on the go. Jon’s also decided to transfer some of his skills and has began running some courses. The first set of courses is a Negotiation Skills course.
Jon’s Interests: sports, socializing, learning new things, ambition and goals.
3 greatest achievements:
1. Completing the Sydney to Hobart Sailing race on the 60th anniversary, the 2nd roughest race in the history of the race with 116 boats starting and only 59 actually finishing the race; 60ft high waves and 3 days of storms finishing in 5 1/2 days.
2. Completing 2 marathons and 5 Olympic triathlon’s in the last 12 months
3. Career history to date – delivering and increasing sales at some of the most established and well known hotels, such as The Savoy and Claridges by excessive amounts
Motivation for organising Launch48:
Meeting new people and help to make L48 a successful weekend.
Matt Collins

Matt Collins
Background:
Matt’s Interests: Entrepreneurship & web technology
3 greatest achievements:
1. Led VouChaCha team at first Launch48 weekend.
2. Member of winning teams at Social Innovation Camp April 08 and Social Innovation Camp December 08
3. MBA from INSEAD.
Motivation for organising Launch48:
I think Launch48 is a great way to get people with diverse skillsets together to create cool stuff, both over the weekend and later through all the contacts they’ve made.
Reshma Sohoni

Reshma Sohoni
Background:
Reshma’s Interests: Startups, Traveling, Running, Great Food.
3 greatest achievements:
1. Starting up Seedcamp.
2. Climbing Kilimanjaro.
3. Travelling all around.
Motivation for organising Launch48:
Seeing more startups come to Seedcamp like Vouchacha and also to see teams and ideas come together.
























[...] About Launch48 [...]
[...] done before – and their commercial success is normally questionable. But then – as the organizers Adil and Ian put it: This is not about building a successful business (though it would be nice if that would [...]
[...] entrepreneurs and this quest has led me to attending the right events like TechCrunch and Launch48 (where I had the opportunity to be part of the team that Launced VouChaCha) thereby networking [...]
Hi Guys and girls:)
I came to startup 48 last year and was wondering who is running the organisation at the moment?
Can I help you make it even better?
For example by using the Traidmark.org business structure so you can fund other startup projects.
Also it would be great to chat about other features you could add to your site.
Ed
[...] One thing I like about the Launch48 guys is that they are all real startup people. [...]
[...] a full Seedcamp week. But it looks like a great in-between and most bestly (yes) – it’s run by startup people so you know it’s not going to [...]
No mention so far of technology used to build these web apps. It’s great to have the language choice relegated to some position behind concept and delivery. How have previous entries been built? Rails? PHP? ASP.NET?
Kofi Sarfo
Hi Kofi, the teams decide what technology to use for their app, previous teams have used PHP, RoR and .NET
[...] to launch a startup in, you guessed it 48 hours. The event, which was basically created by some UK startup enthusiasts, is different to StartupWeekend in that separate teams come together to each work on their own [...]
[...] to launch a startup in, you guessed it 48 hours. The event, which was basically created by some UK startup enthusiasts, is different to StartupWeekend in that separate teams come together to each work on their own [...]
[...] in, you guessed it 48 hours. The event, which was basically created by some UK startup enthusiasts, is different to StartupWeekend in that separate teams come together to each [...]
[...] to launch a startup in, you guessed it 48 hours. The event, which was basically created by some UK startup enthusiasts, is different to StartupWeekend in that separate teams come together to each work on their own [...]
[...] ce se mananca de fapt acest Launch48. Sigur, multe evenimente pornesc de la ideea ca two heads are better than one, dar acest Launch48 [...]
[...] prin a-l felicita pe Cristi Mănafu pentru aducerea proiectului englezesc Launch48 şi în România. Acesta este un eveniment în cadrul căruia se vor dezvolta mai multe proiecte [...]
[...] twitter intentia de a organiza un Launch48 in Romania: Dupa cateva saptamani de discutii cu echipa Launch48 de la Londra am primit unda verde pentru a face Launch48 Romania la NetCamp. Practic, vechiul Net [...]