Before I get going, I want to thank all the organisers for such an amazing event…

Adil, Dan, Ian, James, Jon, Fabio, Julian, Hugo, Hugh, and Matt

THANK YOU

And the sponsors -

PayPal, Google, Dennis, Amazon Web Services, Sun, Strawberryway, Viadeo, The Cube, justFDI, Newspepper, TechCrunch, Creativepool, and Carsonified

First up – Wraply

Wraply means you can finally get your ideal gift. Choose anything you want, then begin collecting the money from your friends and family safely and securely.

The service will continue to be developed after the weekend, but for now it’s possible to submit your gift and then provided that gift is on Amazon the details will be imported to Wraply.

Payments take place through PayPal, and once credentials are submitted the gift page is established and can be shared with friends and family.

Revenue model – Skimlinks allows the service to generate a 6% take on each purchase. Potentially a fee could be set in future.

Marketing – the team has really pushed their marketing online with a Posterous blog, plenty of Twitter activity and soon there’ll be a full press release.

Competitors – Lots of competitors, Amazon alone have a scary market share

Future development – website and Facebook integration, aggregation from bookmarking sites.

Comment – Nice idea, but there are an alarming number of very strong competitors, and although none currently have the same feature list, it’s probably easy to copy.

Q&A

1) How do you deal with unsolicited email?
“We haven’t had time to implement security beyond the security that comes with PayPal. Email comes from the friend, but if you arrive at a page, as reassurance, you are asked to be sure you know the person

2) What stops someone else from copying the idea? What are your USPs?
“The actual features – there aren’t any technologies in play that cannot be replicated, but we hope to build a strong brand”

3) What’s to stop abuse of the system? How do you ensure that the money is used for the gift?
“By linking directly”

GrapeShots – formerly WineScan

“Wine, Buy, Boast – Remembering that great wine”

Ability to record a “wine moment” and locate a retailer. Consumers can record the wine information by scanning or entering the barcode, taking a picture of the label, or entering key information. These details can be shared with friends and the social graph.

Technology – Barcode recognition mobile app, email and SMS all sync with the web app, which feeds information to the database.

Business model – Paid app for smart phone users and hopes to make money by providing links to the store for purchase, taking a fee. Plan to sell to affiliates or as whitelabel.

Competition – there are already image and barcode scanning and recognition technologies, but GrapeShots differentiates by targeting the wine industry.

Q&A

1) Where are you getting your data from?
“APIs”

2) Does it work for rhum?
“We can potentially expand to beers and liquors”

3) Will the app sell?
“We need to find out”

4) Are there any competitors in the affiliate space?
“There are lots of competitors, but there aren’t any with an application like this. We’re adding that experience.”

5) Did you confirm that restaurant wines always have barcodes?
“They don’t necessarily, but we’re working to capture the label and allow detailed searching using details. We’d potentially use mechanical turk for this work.”

6) Is there actually any point? Why would I want to break the romantic atmosphere in the restaurant to capture the bottle of wine with my phone?
“…”

iRaceU

“Join the Human Race”

The Offering – a mobile app that allows you to take part in a race by checking in at check points. Set the challenge – checkpoints, routes, prizes and rules – through the web app. The mobile app lets you search for races, join a race and take part.

Demonstration – ZOMG beautiful design. Very slick demonstration, never mind about the simulator crash, great work guys! I like the ability to favourite areas and routes, and to share race results with Twitter.

Business model – Commission and charging event organisers.

Competition – Foursquare, map my run, bragster. But this apps brings together most of competing app features, adding the prizes.

Launch strategy – building pre-release hype and releasing a limited beta to relevant groups such as running / orienteering groups. Anyone signing up today will get access for FREE! Plan on playing kisschase (pub crawl + speed dating… ok, that sounds interesting) and then running an Around the World Relay Challenge (Expedia sponsorship interest… ?)

Q & A

1) What stops someone from using the app irresponsibly, such as a drag race around the M25?
“There is a safety question that we would need to address, as obviously large events organised with this app would likely need the Police to be notified”

2) How do you get around there being different vehicles and stop people cheating the GPS?
“We think have overcome this, it should be obvious if someone has managed to cheat the system massively”

3) How sure are you that people would be prepared to pay to enter a race, and more importantly are organisers prepared to pay for prize money?
“Very sure, there are charity raffles, tombolas etc, and ultimately this is first and foremost a free and fun application. Larger organised events that charge entrants would need greater organisation.”

Taskdoer – formerly PA Finder

“Free up your time”
“Do first things first… and leave everything else to TaskDoer”

Typical tasks – Outsourcing research or menial tasks like waiting on hold

*Some technical gremlins and live debugging! Excellent recovery*

It’s possible to find people via expertise and post tasks.

Marketing plan – targeting busy professionals and parents, upper/middle class, where the time/money tradeoff matters

Competition – there are several which target corporations, but none really suited for use by individuals

Next steps – surveys and research on likelihood of success (good idea) and further app development.

Q&A

1) What is mechanical turk and how does it differ from this?
“It’s not targeted.”
“Yes it is”
“We aggregate and bring the offers back”

2) How do you handle the relationship concept? What if the person doing the task isn’t suitable?
“The user needs to establish their own agreement. We charge on bidding and not fulfillment as a security measure.”

3) How do you deal with changes in the task?
“This will be dealt with in T&C – we are just the platform, after the connection is made it’s their problem”

4) When will you make money?
“We haven’t yet done a proper demand analysis, we estimated revenues of £30-40k/month with 6000 transactions”

Protected.cc

This app solves the problem of people ripping off your ideas. This targets professionals and removes the clunky process of NDAs and offers something better than “your word versus theirs”

The solution is a freemium and easy to use file certification system. Send an email to your client and CC in secured@protected.cc and you’ll receive a reply from the system with a receipt. Genius.

Estimates – certification market is worth £300m in the UK. Creative type people – 1/5 of the market = £60m. Like the honesty: probably ludicrously above reality.

Pricing model: freemium – free with limited file size and no backup, premium with larger file sizes and an online backup.

Other potential revenue routes – targeted affiliates. We’ll hear more on that later hopefully.

Marketing – word of mouth channels, affiliates, trade associations and shows, creative schools, API integration

Q & A

1) How do you develop the trust?
“Everything we’ve done uses open standards. You don’t have to trust us, we do let you check the data. Working on bringing in other trusted time-stamping services with APIs”

2) Freelancers couldn’t afford to chase the infringement in court. Why would someone use it?
“Part of the service means that by adding the CC, we act as a deterrant. Expensive legal fees – that’s a problem we can’t solve”

Given.org

Revolutionising corporate giving. Allows fundraisers to target companies and not just individuals. Not-for-profit Facebook application, integrating PayPal.

Attractive offer for companies because it’s publicly visible through Facebook. Example – “Coca-Cola just sponsored Sam to run the London Marathon”

Attractive for individuals who have probably asked friends and family for money many times, to the point of it becoming difficult to ask again.

Competitive analysis – first company to target companies for giving on Facebook. Virgin money giving, Bmycharity, JustGiving, and FundRazr.
Given.org – company sponsorship, NFP, built in ROI, Facebook share, no monthly subscription.

Facebook app – split in two for Raising versus Giving. PayPal sends money direct to the charity, doesn’t go via the individual. Populates the user’s wall with notification and option to be sponsored.

Q & A

1) How do you get around people raising money and they have profiles featuring a ton of drunk & messy photos, videos etc?
“By going direct from company to charity.”

2) BT’s sponsorship programme didn’t target anything less than £10k, so how do you plan to target the corporations who don’t have the time to sponsor one person £10
“The corporations could start by sponsoring their employees and expand out from there. Alternatively we could be handed the money and then run a voting system that would crowd source the allocation decision”

Very very many thanks to EVERYONE. I’ve had a fantastic weekend, I’m sure you have too. Keep in touch

Note: I apologise in advance for typos and inaccuracies, please see me (I’m at the front typing furiously with my mouth hanging open – attractive) about corrections. I’d love to put the presentations on SlideShare for embedding here… can presenters please message me with links to their slides?